Client Overview

TP CPA is a professional accounting and advisory firm dedicated to providing expert financial solutions to businesses and individuals across Canada. Known for their integrity, transparency, and deep financial expertise, TP CPA offers a comprehensive range of services including tax planning, bookkeeping, audit support, and business advisory. With a focus on personalized service and long-term client relationships, TP CPA’s mission is to simplify complex financial processes while empowering clients to make confident business decisions. To expand their reach and better serve their clients, TP CPA sought to strengthen their digital presence through a modern, user-friendly website.

Client Goals

The primary goal was to design and develop a high-performing, responsive website that reflects TP CPA’s professionalism while improving visibility and lead generation. The site needed to convey trust, clearly communicate service offerings, and be easy to navigate for both individuals and business clients. It was also critical to implement SEO best practices to boost organic search performance and include a secure client portal for document exchange. TP CPA wanted a site that not only looked credible but could support future digital initiatives such as content marketing, appointment booking, and performance tracking.

Project Timeline

Total Timeline Provided: 3 Months (including testing and optimization)
The project was completed within a 3-month timeframe, following a milestone-based approach. Key phases included discovery and planning (Month 1), design and development (Month 2), and testing, optimization, and launch (Month 3). Each phase included stakeholder reviews to ensure alignment with TP CPA’s goals.

Problem Statement

TP CPA faced limited online visibility due to an outdated website that lacked responsiveness, search optimization, and a clear content structure. The firm struggled to communicate its full service offering online, and users found the navigation unintuitive. Additionally, the absence of a secure online portal made document sharing cumbersome for clients. These gaps hindered client acquisition, undermined digital credibility, and created friction in delivering seamless financial services. A strategic redesign was essential to modernize the brand's digital identity, improve engagement, and create a foundation for future growth.

Our Strategy

To elevate TP CPA’s digital presence, we focused on five strategic pillars: Professional Design, Optimized Content Architecture, SEO Readiness, Performance & Accessibility, and Secure Client Communication. We designed a clean, modern website with a professional tone that builds trust and reinforces expertise. Content was restructured with a focus on clarity and conversion, using targeted keywords and optimized metadata to improve search visibility. The website was built on a fast, scalable platform with WCAG-compliant accessibility and responsive design across devices. A secure document upload portal was integrated to streamline client communication, with data encryption and SSL ensuring compliance and trust.

Results

The launch of TP CPA’s new website led to measurable improvements across key digital performance indicators. Organic search traffic increased by 65% within the first 90 days, driven by improved SEO structure and optimized content. Bounce rate dropped by 30%, and average time on site increased by 45%, indicating higher user engagement. The new client portal led to a 60% reduction in email-based document exchanges, streamlining internal operations and improving the client experience. Additionally, the new site’s clear call-to-actions and trust-focused design contributed to a 40% increase in inbound contact form submissions. Overall, the new website helped TP CPA establish a stronger, more credible online footprint while laying the groundwork for continued digital growth.