
Client Overview
Family boutique Hotel “The Moon” is located right in the center of Sofia, immediately adjacent to the “St. Patriarh Evtimiy” subway station, meters away from the iconic statue of the same name, and only a few minutes away from the National Palace of Culture and the pedestrian area on boulevard “Vitosha”.
Client Goals
The goal was to increase direct bookings, boost occupancy rates, and enhance online visibility. The focus is on targeting high-value guests, improving return on ad spend, promoting special offers, and building brand awareness to stay competitive in the market.
Project Timeline
The entire project was closed down in 6 months and with key milestones achieved at each monthly checkpoint for progress tracking.
Problem Statement
Moon Boutique Hotel relies heavily on third-party platforms, particularly Booking.com, for the majority of its reservations. This dependency not only limits the hotel’s brand visibility but also incurs substantial commission fees on every booking. To reduce costs and improve direct customer engagement, the hotel aims to develop its own booking system to drive more traffic and reservations through its website, enhancing brand presence while saving on commission expenses.
Our Strategy
Mobile Optimization: 70% of travelers use mobile for trip research –we ensure the website is mobile-friendly and run mobile-specific ads.
Search & Display Ads: Target high-intent keywords; travel industry sees a 3.55% search conversion rate.
Retargeting: We Boost conversion by 70% with retargeted ads offering promotions for visitors who didn’t book.
Google Hotel Ads: Higher conversion rate (65%) vs other channels; display rates directly on Google Search and Maps.
Local Search Ads: 76% of local searches result in a visit; targeted last-minute travelers nearby.
Video Ads on YouTube: 66% of people use YouTube for travel research; showcased the hotel’s unique features.
Track ROAS: Optimized campaigns to maintain and exceed by 200% Google Ads average return on ad spend.


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