Client Overview

Welcome to Wishing Basket, your trusted destination for quality groceries and household items. We are committed to providing you with the best products and services to make your shopping experience enjoyable and convenient. At Wishing Basket, our mission is to offer a wide variety of high- quality products at competitive prices, ensuring that our customers have access to everything they need for their home and family. We strive to make grocery shopping easy and hassle-free by providing exceptional customer service and fast, reliable delivery. We are dedicated to providing only the highest quality products to our customers. Our team carefully selects and sources products from trusted suppliers to ensure that you receive the best items every time you shop with us.

Client Goals

The primary objective is to develop a seamless, high-performing native mobile app for both iOS and Android that powers Wishing Basket’s quick commerce model. The app must ensure a smooth, intuitive user experience aligned with the brand’s promise of speed and convenience, supporting 30-minute deliveries through optimized performance and real-time responsiveness. This includes achieving load times under 2 seconds, delivering a lag-free interface, and implementing efficient caching and background processing. A modern, user-centric UI will simplify the shopping journey while maintaining strong visual appeal. Rigorous testing will be conducted to ensure app stability with a crash rate below 1%, and continuous UI/UX enhancements driven by user feedback and analytics will help maintain a satisfaction score above 90%, ultimately reinforcing trust and driving user retention in a fast-paced commerce environment.

Project Timeline

Total Timeline Provided: 4 Months (with testing)
The Wishing Basket mobile application project was structured to be completed within 4 months, with key milestones achieved at each monthly checkpoint to ensure smooth progress and timely delivery. This phased approach allows for tracking progress, addressing challenges, and refining features in alignment with project goals.

Problem Statement

Wishing Basket aims to transform the grocery shopping experience by launching a robust native mobile app that delivers quality products with a guaranteed 30-minute delivery. To achieve this, the platform must overcome key challenges, including building a user-friendly and engaging mobile interface across iOS and Android, implementing real-time features like order tracking and personalized notifications, and ensuring secure, high-speed transactions that protect user data. By addressing these technical and user-centric challenges, the app will set a new benchmark for speed, convenience, and reliability in the quick commerce space, positioning Wishing Basket as a go-to destination for modern consumers.

Our Strategy

To bring Wishing Basket’s quick commerce vision to life, our strategy focuses on four key pillars: User-Centric Design, Scalable Infrastructure, Real-Time Engagement, and Security & Trust. We will leverage native development technologies—Kotlin for Android and Swift/SwiftUI for iOS—to deliver a seamless, high-performance mobile experience. The UI/UX will prioritize clean design and intuitive navigation, continuously refined through usability testing. Real-time engagement will be driven by personalized push notifications using Firebase Cloud Messaging, keeping users informed and engaged with order updates and promotions. Lastly, data protection and compliance will be foundational, with secure payment integration, encryption, and authentication protocols ensuring user trust and privacy at every step.

Results

The implementation of Wishing Basket’s native mobile application resulted in a significant uplift across all key performance metrics. The app achieved an average loading time of under 2 seconds, with a crash rate maintained below 0.8%, ensuring a smooth and reliable user experience. User engagement improved notably, with personalized push notifications increasing repeat order rates by 35% and driving a 40% rise in daily active users. The intuitive UI/UX design contributed to a 92% user satisfaction score, while the seamless native performance across Android and iOS platforms helped reduce cart abandonment by 28%. Additionally, robust security measures and compliance protocols led to a 100% success rate in secure transactions, strengthening customer trust and retention. Collectively, the app has positioned Wishing Basket as a trusted, fast, and user-first platform in the quick commerce space.